:root {
    --bg-cream: #F4F1EA;
    --text-headline: #1F1F1F;
    --text-body: #333333;
    --muted: #66615A;
    --action-orange: #B8441F;
    --action-orange-hover: #A93A18;
    --card-border: #D4D0C8;
    --card-bg: #FDFCFA;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
    font-family: Inter, -apple-system, BlinkMacSystemFont, sans-serif;
    background: var(--bg-cream);
    color: var(--text-body);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}
a { color: inherit; }

.nav {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    background: var(--bg-cream);
    padding: 1rem 1.5rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
    z-index: 1000;
    border-bottom: 1px solid var(--card-border);
}
.nav-brand {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    min-height: 40px;
    text-decoration: none;
}
.nav-brand-logo { height: 36px; width: auto; }
.nav-brand-text { font-weight: 800; font-size: 1.15rem; color: var(--text-headline); letter-spacing: -0.02em; }
.nav-links { display: none; gap: 2rem; list-style: none; }
.nav-links a { color: var(--text-body); text-decoration: none; font-weight: 500; font-size: 0.95rem; transition: color 0.2s; }
.nav-links a:hover { color: var(--action-orange); }
.nav-phone {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    background: var(--action-orange);
    color: white;
    padding: 0.5rem 0.8rem;
    min-height: 40px;
    border-radius: 6px;
    text-decoration: none;
    font-weight: 700;
    font-size: 0.75rem;
    white-space: nowrap;
}

.hero {
    min-height: 78vh;
    padding: 6.5rem 1.5rem 4rem;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    position: relative;
    overflow: hidden;
}
.hero::before {
    content: '';
    position: absolute;
    inset: 0;
    background-image: url("data:image/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http://www.w3.org/2000/svg'%3E%3Cg fill='%23D4D0C8' fill-opacity='0.15'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'/%3E%3C/g%3E%3C/svg%3E");
    opacity: 0.5;
    pointer-events: none;
}
.hero-content { position: relative; z-index: 1; max-width: 1040px; }
.hero-kicker {
    color: var(--action-orange);
    text-transform: uppercase;
    letter-spacing: 0.14em;
    font-size: 0.78rem;
    font-weight: 900;
    margin-bottom: 1rem;
}
.hero h1 {
    font-size: clamp(2.5rem, 7vw, 4.15rem);
    font-weight: 900;
    color: var(--text-headline);
    letter-spacing: -0.03em;
    line-height: 1.05;
    margin-bottom: 1rem;
}
.hero-sub {
    color: var(--muted);
    font-size: clamp(1rem, 2.5vw, 1.25rem);
    max-width: 720px;
    margin: 0 auto 2rem;
}
.btn-primary {
    display: inline-block;
    background: var(--action-orange);
    color: white;
    padding: 1rem 1.6rem;
    border-radius: 8px;
    text-decoration: none;
    font-weight: 800;
    transition: background 0.2s, transform 0.2s;
}
.btn-primary:hover { background: var(--action-orange-hover); transform: translateY(-2px); }

.section-header { text-align: center; margin-bottom: 3rem; padding: 0 1.5rem; }
.section-header h2 {
    font-size: clamp(2rem, 5vw, 3rem);
    font-weight: 900;
    color: var(--text-headline);
    letter-spacing: -0.03em;
    margin-bottom: 0.75rem;
}
.section-header p { color: var(--muted); max-width: 680px; margin: 0 auto; font-size: 1.05rem; }

.deliverables { padding: 5rem 1.5rem; background: #fff; }
.deliverables-grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 1rem;
    max-width: 1100px;
    margin: 0 auto;
}
.deliverable-item {
    background: var(--bg-cream);
    border: 1px solid var(--card-border);
    border-radius: 8px;
    padding: 1.5rem;
}
.deliverable-item span {
    display: block;
    color: var(--action-orange);
    font-weight: 900;
    font-size: 0.78rem;
    letter-spacing: 0.12em;
    margin-bottom: 0.85rem;
}
.deliverable-item h3 { color: var(--text-headline); margin-bottom: 0.5rem; font-size: 1.1rem; }
.deliverable-item p { color: var(--muted); font-size: 0.95rem; }

.content-section { padding: 5rem 1.5rem; background: var(--bg-cream); }
.content-section.white { background: #fff; }
.content-wrap { max-width: 1040px; margin: 0 auto; }
.split-grid { display: grid; grid-template-columns: 1fr; gap: 2rem; align-items: start; }
.content-block h2 {
    font-size: clamp(1.9rem, 4vw, 2.7rem);
    color: var(--text-headline);
    line-height: 1.1;
    letter-spacing: -0.03em;
    margin-bottom: 1rem;
}
.content-block p { color: var(--muted); margin-bottom: 1rem; font-size: 1.02rem; }
.proof-list { display: grid; gap: 0.85rem; }
.proof-list li {
    list-style: none;
    background: var(--card-bg);
    border: 1px solid var(--card-border);
    border-left: 4px solid var(--action-orange);
    border-radius: 8px;
    padding: 1rem;
    color: var(--muted);
}
.proof-list strong { display: block; color: var(--text-headline); margin-bottom: 0.2rem; }
.comparison-grid { display: grid; grid-template-columns: 1fr; gap: 1rem; }
.comparison-box {
    background: var(--card-bg);
    border: 1px solid var(--card-border);
    border-radius: 8px;
    padding: 1.5rem;
}
.comparison-box h3 { color: var(--text-headline); margin-bottom: 0.8rem; }
.comparison-box ul { padding-left: 1.2rem; color: var(--muted); }
.comparison-box li { margin: 0.45rem 0; }
.inline-links { display: flex; flex-wrap: wrap; justify-content: center; gap: 0.75rem; margin-top: 1.5rem; }
.inline-links a {
    border: 1px solid var(--card-border);
    border-radius: 999px;
    padding: 0.65rem 0.9rem;
    text-decoration: none;
    color: var(--text-headline);
    background: var(--card-bg);
    font-weight: 700;
    font-size: 0.92rem;
}
.inline-links a:hover { border-color: var(--action-orange); color: var(--action-orange); }

.seo-section { background: var(--text-headline); color: white; padding: 6rem 1.5rem; }
.seo-content { max-width: 900px; margin: 0 auto; text-align: center; }
.seo-content h2 {
    color: white;
    font-size: clamp(2rem, 5vw, 3rem);
    font-weight: 900;
    letter-spacing: -0.03em;
    margin-bottom: 1rem;
}
.seo-subtitle { color: rgba(255,255,255,0.72); font-size: 1.15rem; max-width: 700px; margin: 0 auto 2.5rem; }
.seo-features { display: grid; gap: 1rem; margin-bottom: 2.5rem; text-align: left; }
.seo-feature {
    display: flex;
    gap: 1rem;
    background: rgba(255,255,255,0.06);
    border: 1px solid rgba(255,255,255,0.1);
    border-radius: 8px;
    padding: 1.25rem;
}
.seo-check { color: var(--action-orange); font-weight: 900; font-size: 1.1rem; flex: 0 0 auto; }
.seo-feature strong { display: block; color: white; margin-bottom: 0.25rem; }
.seo-feature p { color: rgba(255,255,255,0.68); }

.faq { padding: 5rem 1.5rem; background: var(--bg-cream); }
.faq-grid { display: grid; grid-template-columns: 1fr; gap: 1rem; max-width: 1000px; margin: 0 auto; }
.faq-item {
    background: var(--card-bg);
    border: 1px solid var(--card-border);
    border-radius: 8px;
    padding: 1.5rem;
    border-left: 4px solid var(--action-orange);
}
.faq-item h3 { color: var(--text-headline); margin-bottom: 0.5rem; }
.faq-item p { color: var(--muted); }

.footer { background: var(--text-headline); color: white; padding: 3rem 1.5rem; text-align: center; }
.footer-brand { font-size: 1.4rem; font-weight: 900; margin-bottom: 0.5rem; }
.footer-tagline { color: rgba(255,255,255,0.65); margin-bottom: 1rem; }
.footer a { color: white; text-decoration: none; display: inline-block; margin: 0.25rem 0.6rem; padding: 0.2rem 0; }
.footer-links { margin-top: 1rem; }
.footer-links a { color: rgba(255,255,255,0.72); font-size: 0.95rem; }

@media (min-width: 768px) {
    .nav { padding: 1rem 3rem; }
    .nav-links { display: flex; }
    .nav-phone { padding: 0.6rem 1.2rem; font-size: 0.9rem; }
    .deliverables-grid { grid-template-columns: repeat(3, 1fr); }
    .seo-features { grid-template-columns: repeat(3, 1fr); }
    .faq-grid { grid-template-columns: repeat(2, 1fr); }
    .split-grid { grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr); }
    .comparison-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 480px) {
    .nav { padding: 0.8rem 1rem; }
    .nav-brand-logo { height: 28px; }
    .nav-brand-text { font-size: 0.85rem; }
    .nav-phone { padding: 0.45rem 0.5rem; min-height: 40px; font-size: 0.65rem; }
    .hero { min-height: 72vh; padding-top: 5.5rem; }
    .hero h1 {
        font-size: clamp(1.9rem, 8.7vw, 2.18rem);
        line-height: 1.06;
    }
}